“3. Our focus group of tree monkeys consistently put the MarketingWonk.com logo in the same category as bananas and throwing poo, whereas the old Up2Speed.com logo was matched with time-outs and flea baths.
2. Once we got everything up to speed, well, we had nowhere left to go.
And, the number-one reason why MarketingFix.com changed its name to Up2Speed.com, only to change it again a few weeks later to MarketingWonk.com:
1. We screwed the pooch and forgot to do a trademark search for ‘Up2Speed.’ D’oh!”