Trademarks Get You Every Time…

By Deane Barker on September 8, 2003

We Screwed the Pooch: Up2Speed Changes Name to MarketingWonk: Funny.

“3. Our focus group of tree monkeys consistently put the logo in the same category as bananas and throwing poo, whereas the old logo was matched with time-outs and flea baths.

2. Once we got everything up to speed, well, we had nowhere left to go.

And, the number-one reason why changed its name to, only to change it again a few weeks later to

1. We screwed the pooch and forgot to do a trademark search for ‘Up2Speed.’ D’oh!”