Up2Speed: Verisign to Redirect ‘Trash Traffic’: I predict a war of some sort will break out over this.
“Currently, when an incorrect address is entered into a browser, the user is directed either to a 404 page or to an MSN or AOL search page. This could soon change. These incorrectly entered addresses, referred to as “trash traffic,” are now being explored for revenue potential.
Internet registry company Verisign is experimenting with a system that can re-direct people who incorrectly enter an address to a site of their choosing, usurping the efforts of AOL and MSN to capture this traffic.”