My Interview on Search Engine Optimization

By Deane Barker on September 3, 2003

Search Engine Optimization: An Interview with Deane Barker: I work as Director of Marketing and IT for a commercial real estate firm, and we essentially own Google for our market. Tim over at Reach Customers Online interviewed me this week about our search engine optimization.

“…good content is a matter of honesty in my mind. If my site was a waste of everyone’s time, then I don’t know if I’d want to be at the top. Occupying the top spot in an engine imparts a certain responsibility to make sure you belong there. Based on a search engine’s recommendation, people are going to spend their valuable time looking through your site. Make sure you don’t waste it.”