“Speaking of covers, in Chapter 5 of my latest book, I state that ‘Heroin Content Is the Best Content’ because when a site has addicting content, then it doesn’t really make any difference what the site looks like because people will come and keep returning.”
Think of sites like Slashdot, Snopes, and Boing Boing. Three of the blandest designs around. But until I just mentioned it, have you ever noticed how boring their designs are? No? Why do you think that is?