Web Competition Driving Retailer Honesty

By Deane Barker on August 31, 2003

Now on the Web: The Total Price: Here’s a good trend to see.

“Online merchants have improved how quickly they disclose the actual selling price of goods and services after taxes, fees and shipping charges have been added on. In the early years of e-commerce, when merchants considered low prices the primary way to attract customers, such charges were often hidden many steps into the buying process.

Now, aided by new technology and compelled by competitive pressures, merchants are becoming more upfront about what they charge. And online travel merchants, who have lagged the industry in this respect, are gradually improving their price disclosure policies, as well.”