New York Times Subscriber Numbers

By Deane Barker on October 1, 2014

New York Times Lays Off Staff, Shuts Down Opinion App: This is negative article about layoffs at the New York Times because their “multiple app” plan wasn’t working as well as they hoped. But I think it’s important to look at these numbers and acknowledge how far The Times has come in terms of paid content.

More likely, however, the theoretical limit at these prices would be 800,000 to 900,000 subscribers, and the Times already hit the low end of that in June with 831,000 paying online readers to its main online subscription. For the quarter that ended in September, the Times added about 40,000 new online subscribers, mostly for their core digital subscription service, bringing the tally to about 871,000, so there’s still some room for growth.