Two Stats That Explain Why Apple Is Getting Into Streaming Music: Actually buying digital music is so 2007.
[…] amid three pages of statistics that illustrate just how far the music industry’s fortunes have fallen, are two data points that underscore a massive shift in how consumers listen to music digitally. Digital track sales for the six months ended June 30 fell 2.4% to 682 million downloads from 698 million in 2012. Conversely, audio and video music streams increased 24% to a staggering 50.9 billion.
I predicted this six years ago in The Death of Ownership (then again and again). I haven’t actually owned an MP3 in years. I’ve been subscribing to Spotify for 18 months now, and has seriously eliminated even thinking about how to obtain music. I want it, and it’s almost always there.