The Death of Ownership, Part IV

By Deane Barker on July 22, 2013

Two Stats That Explain Why Apple Is Getting Into Streaming Music: Actually buying digital music is so 2007.

[…] amid three pages of statistics that illustrate just how far the music industry’s fortunes have fallen, are two data points that underscore a massive shift in how consumers listen to music digitally. Digital track sales for the six months ended June 30 fell 2.4% to 682 million downloads from 698 million in 2012. Conversely, audio and video music streams increased 24% to a staggering 50.9 billion.

I predicted this six years ago in The Death of Ownership (then again and again).  I haven’t actually owned an MP3 in years. I’ve been subscribing to Spotify for 18 months now, and has seriously eliminated even thinking about how to obtain music.  I want it, and it’s almost always there.

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  1. I think this might be a location + generational thing. There are so many things that we can’t get in Canada (maybe Spotify is available here but as all the predecessors weren’t, I don’t even bother looking any more) that ordering things and having them shipped to Canada – well, that’s expensive, so it’s actually have them shipped to a friend’s house in the US and then collect them periodically – is Standard Operating Procedure for many of us here. My accountant (mid-40s) said that on his anniversary, he and his wife drove across the border to pick up the box set of something his wife bought for him. And what happens when your music becomes unavailable, toasted, gone with whatever service just went bankrupt? That’s the generational part. Today, Google Reader went away. Tomorrow, it could be all your favourite music. Heck, I even back up to multiple services. Just. In. Case.

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