Don’t Sell It, Destroy It

By Deane Barker on August 25, 2003

Wired News: BlackBerry Reveals Bank’s Secrets: Never sell anything…

“The eBay ad read ‘BlackBerry RIM sold AS IS!’ So Eugene Sacks (not his real name), a Seattle computer consultant who always wanted one of the pager-size devices to check his e-mail, sent in a bid. For just $15.50, he bought the wireless device with 4 MB of memory.

The BlackBerry didn’t come with a cable, synching station, software or a manual. But it did come with something even more valuable: a trove of corporate data.”