Never Trust Your Business to an Algorithm

By Deane Barker on March 13, 2013

Man behind ‘Carry On’ shirts watches his company crumble: This is either funny or sad.  I can’t decide which.

Fowler says he wrote a computer program script that would take “Keep Calm” and randomly pair it with a verb and pronoun. He gathered 700 verbs and imported them en masse — but says he didn’t carefully go over the list.

Fowler imagined phrases like “Keep Calm and Nurse On.”

He got those but also the disastrous results that also included “Keep Calm and Knife Her” and “Keep Calm and Hit Her.”

By Fowler’s account, the shirts never existed. Only computer-generated images did.