Showrooming by Design

By Deane Barker on March 12, 2013

Bonobos opens stores that don’t sell anything: Some websites have started to showroom themselves.

Bonobos Guideshops are men’s clothing stores that basically don’t sell anything. Customers can try stuff on for size, put outfits together and get advice from salespeople. But if they like it, they’ve got to order it on the Bonobos website.

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