Buy Now, (Decide How Much To) Pay Later

By Deane Barker on August 18, 2003

Post-Pricing: Is It Crazy Enough to Work?: Here’s a new business model for you: get and use a product first, then decide how much you want to pay for it.

“The patent, ‘Method and apparatus for post-transaction pricing system’, was granted earlier in June, and Murcko is now taking the idea to market, and has started talks with potential licensees of the patent and is even thinking of developing a commercial mechanism/pricing system himself.”

What’s to keep you from low-balling the price after getting the product? A reputation system, a la eBay. It’ll be interesting to see how this one plays out.