Blogs as Disruptive Technology

By Deane Barker on March 5, 2003

My buddy Rob sent me a link to an
 called “Blogs as Disruptive Tech: How weblogs
are flying under the radar of the Content Management Giants,” which includes
this great anecdote:

The convention center was practically empty — after the go-go years of the
Internet bubble, it seemed crazy to see so much convention floor space go
unfilled. I stopped by one of the CMS booths to pick up some brochures and see
their demo. The sales guys instantly descended on me, anxious to make a pitch. I
was at the conference with a client of mine, so I pointed them in his direction:
after all, if he could get a better deal with someone else’s software, I was
more than happy to give him my blessing.

The head Sales Guy started grilling my client: how many pages did the site
have (in the thousands!), how many users updated it (almost ten!). You could
hear the Sales Guy’s mental cash register ringing up dollars signs as he went
straight for the close: “And what are your editors using to update all those
pages: Dreamweaver or Frontpage? Or maybe you built your own homegrown CMS?”

My faithful client didn’t miss a beat. “Actually, have you heard of
weblogs?” he asked the Sales Guy. You shoulda seen this guy’s face fall
— it was like he’d been hit by a truck. “Yeah,” he admitted, “So you use
blogging software?”

“Yeah pretty much,” came the answer. “It pretty does most of what I need.
There are a couple things you described that I could use, but I can’t justify
that sort of outlay when blogware hits most of my specs.”

So much of this is true. I’d love to get my old company to use Movable Type for their intranet, but I
don’t think it has a chance. Too cheap, too open source, too….simple.

I used to be the manager of the intranet development group out there, so I
only have myself to blame. I got them started down a road that ended with a big
Enterprise Content Management purchase which is necessary for other stuff, but
overkill for departments who just want to post announcements, procedure
changes, events, etc. which is what most of them wanted. If only I
could go back and do it all again…

On another note, has anyone ever heard of this WebCrimson company?



  1. Yeah, you’re right, it is missing. I remember that post — it was a little spammish. You were shilling for your own company, if I remember.

    I honestly don’t know what happened to it. It was really long, etc. I remember the post, but I have no idea why it’s not here anymore.

Comments are closed. If you have something you really want to say, tweet @gadgetopia.