Caught in the Crossfire: Email is a mess these days. People who used to send email to their legitimate customers are having to rethink that strategy.
“Less than 24 hours later, Gastel received a stern message from her Internet hosting service. A user had reported her e-mail as spam, the host told her. One more complaint, and she’d be shut down for good. ‘I was very spooked,’ Gastel says. ‘One complaint and I came this close to out of business.’”