Counter Googling

By Deane Barker on August 14, 2003

Counter-Googling | An emerging consumer trend and related new business ideas: Instead of customers checking you out before doing business with you, apparently you should check out customers before doing business with them so you can provide them with better service.

“A real-life Counter-Googling example? The Bel Air Hotel in LA already Googles first-time guests upon arrival, based on their reservation details (name and address), leading to personalized services like assigning guests a room with morning sun if Googling shows the guest enjoys jogging early in the day (source: “

Via Fast Company.