The New York Times Reports a Digital Success Story: This is both surprising and impressive.
The company has more than 530,000 paying subscribers for its digital editions, and it credits the plan with a consistent increase in circulation dollars. […] the paper will have more digital subscribers than print subs within a couple of years.
[…] that most of the digital subscribers to date seem to be new customers. So all of this is incremental revenue. That’s a best-case scenario for the paper.
Subscription revenue now surpasses advertising revenue:
At the company’s big three papers — the Times, International Herald Tribune, and Boston Globe — print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million.
I have flirted with becoming a subscriber on several occasions. These numbers may push me over the edge and make me take the plunge, but I can’t put my finger on why. Did I just want to see if it would succeed? Did I not want to be an early adopter if it didn’t? Have the masses validated my desire? I honestly don’t know.