Content Quality and Search Engine Placement

By Deane Barker on August 12, 2003

Link Building for Top Search Engine Placement: Here’s an article on link acquisition and how it plays into search engine placement. In my opinion, the whole things boils down to this:

“The most significant factor that will affect your ability to attain incoming links to your website is the quality of the site itself. If you have a well-designed website that contains a significant amount of useful content it will be much easier to get other webmasters to link to you as your site is a valuable resource. If, however, your site is poorly designed and/or does not contain any useful information then you have provided nothing that the other site would need to link to, and thus, probably won’t.”

There are a lot of people out there pushing tricks to gain search engine placement. My theory is simple: build a good site. Have quality content. Offer great service. Have a usable design. It’s just barely an oversimplification to say that the rest is just details.

Call this rule “justice.” If your site sucks, don’t complain about your terrible search engine placement. That’s just the Web keeping its house in order.