Learn to Write Shorter

By Deane Barker on June 21, 2012

Microstyle: There’s a new book out to help us to write shorter.  I thought this just applied to Twitter, but the list of relevant content they mention here makes sense.

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, bullet points, tweets, Facebook status updates. These miniature messages depend not on the elements of style but the atoms of style. They require microstyle.

This isn’t new: Jakob Nielsen was originally talking about it 14 years ago, then again three years back when he deconstructed how the Nielsen Norman Group decided on the text for a single tweet.