Tognazzini’s New Crusade

By Deane Barker on August 9, 2003

AskTog: It’s Time We Got Respect: Bruce Tognazzini is pushing a new name and new segment of the usability profession.

“I have spent the last several months thinking about and talking with others about this issue, all the while casting about for a new title for our profession. I have kept returning over and over again to the one title that seems to perfectly fit: Interaction Architect.”

He has an associated Yahoo! group. He’s calling this “the most important column I have ever written.”

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