The Hyper-Addiction of Casual Gaming

By Deane Barker on April 28, 2012

Just One More Game …: This article is a neat look at casual games, and why they’re so addicting.  How did we get from Call of Duty to Angry Birds, and was Tetris just a gateway drug?  Why are these games so addictive?

The game was an anesthetic, an escape pod, a snorkel, a Xanax, a dental hygienist with whom to exchange soothingly meaningless banter before going under the pneumatic drill of Life. Soon I found myself struggling in the net of real addiction. Even as I pressed “New Game,” my brain would be thinking, very consciously, I have to stop playing this game. But I didn’t. Instead, I spread the Drop7 virus to other people: my wife, my friends, my mother, my in-laws. I found myself playing in all kinds of extreme situations: at 3 a.m., during a severe gastrointestinal crisis; immediately after an intense discussion with my mother; shortly after learning that my dog — the warm, emoting mammal I lived with for 12 years — was probably dying of cancer.