Social Media is Taking Over Corporate Blogs

By Deane Barker on April 20, 2012

More companies quit blogging, go with Facebook instead: On a lesser scale, this is happening to entire websites as well.  Some companies are just redirecting their home pages to their Facebook pages.

With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.

A survey released earlier this year by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010, based on its survey of 500 fast-growing companies listed by Inc. magazine. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years.

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  1. Yet another sad example of social media taking over the world. Whatever happened to spending time to develop a professional, well-built website?

  2. It is sad, but I started to notice it in other ways before social media really took off. Once RSS readers started taking off, I found myself not visiting sites like Gadgetopia on a regular basis, or because I was reading in an RSS reader, I wouldn’t take the time to post a comment.

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