Lady Gaga and Backplane

By Deane Barker on February 14, 2012

Lady Gaga launches social site, ‘Little Monsters’: Lady Gaga is rolling her own social network, via Backplane.  I just don’t see the point of another social network, though if anyone has the critical mass to make it go, it’s her.

An early look at the site suggests it will be designed a lot like Pinterest, the fast-emerging mobile app that lets users “pin” locations and items that they like. Gaga’s site also will emphasize sharing and creating photos and videos, as well as letting other users promote content from others that they like (something similar to sites like Reddit and Digg).

The site is the first project by Backplane, the startup where Lady Gaga’s manager, Troy Carter, is one of four founders. The company will focus on online community-building.