Online Ad Spending Surpasses Print

By Deane Barker on January 26, 2012

US Online Ad Spend to Close in on $40 Billion: Interesting.

This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion. And as online shoots up, the print total will continue to inch downward.