The Readable Future: I’ve noticed a big trend in this direction. I think it’s a natural backlash against invasive advertising.
The ability to read uncluttered web pages is going mainstream.
I made the point recently that technical people can avoid, or at least cut down on, ads, sharing buttons, and clutter when reading web pages — they have RSS readers, Instapaper, Readability, Safari’s Reader button, AdBlock, Flipboard, Zite, and so on.
Not all of these technologies were made with the goal of uncluttering web pages, but they have that effect.