3D’s fading promise: Hollywood’s recent love affair with 3D appears to be over:
[…] a majority of viewers chose to see a 3D picture, Pirates of the Caribbean 4, in the 2D format, thereby avoiding the higher price of 3D tickets. The same fate befell Kung-Fu Panda 2, Green Lantern, and the final Harry Potter sequel, all of which were expected to reap huge profits from 3D screenings. And if 3D was supposed to get audiences back into movie theaters, it didn’t work — cinema attendance dropped to a 17-year low this summer. Analysts are now predicting that the audience drop-off for 3D movies will only get worse, and investors are taking flight.
In addition to the high ticket prices, this can’t be helpful.
Studies have found that as many as 30 percent of viewers become nauseous while watching movies in 3D format, which requires a viewer’s eyes to focus on the screen while converging on the constantly changing distance of the 3D images.