A publisher bets on The Onion to save his business — for real: No, this is not an Onion article.
Today, when the first issue hits the streets, Gaspee Publishing becomes the newest local franchisee of The Onion. Here’s the deal: Mauran’s company assumes all costs of printing and distributing the paper in Rhode Island and neighboring Bristol County, Mass., sells its own ads, and gets to keep the profits. The Onion retains total creative control of the content, including The A.V. Club, its for-realsies entertainment section.