Why No One is a “Social Media Expert”

By Deane Barker on May 24, 2011

Why I Will Never, Ever Hire A “Social Media Expert”: A great, great article.  So many people rushed into this social media space, convinced they were “experts” in a field that was changing so fast that if you claimed you were an expert, you were already obsolete.

This is an epic rant.  I sat there and nodded my head through most of it.

“Social media experts” don’t know this. They’ll build you a fan page, and when all that work doesn’t convert into new sales, they’ll simply say, “Well, we’ll just post more.”

Don’t be that guy. Real marketers know when to market using traditional methods, social media or even word of mouth. Go ahead. Ask a “social media expert” what a traffic planner does at an agency, then laugh as they quickly ask Google for help finding the answer.

It’s also about brevity. You know what the majority of people calling themselves social media experts can’t do, among other things? THEY CAN’T WRITE. The number of “experts” out there who can’t string a simple sentence together astounds me. Guess what — if we have about three seconds to get our message across to a new customer, you know what’s going to do it?

Not Twitter followers. Not Facebook fans. Not Foursquare check-ins – NO. What’s going to do it is GOOD WRITING, END OF STORY. Good writing is brevity, and brevity is marketing. Want to lose me as a customer, forever, guaranteed? Have a grammar error on any form of outward communication.

Maybe this sums it up best:

Will you please shut up before you make me vomit on your shoes?