Prima Cinema

By Deane Barker on February 22, 2011

First-Run Movies at Home—for $20,000: Boxee?  Ha!  Roku?  Whatever!  This is the ultimate set-top box.

A proposed service aims to bring movies to homes the same day they hit theaters, a milestone that Hollywood has long anticipated with a mixture of fear and fascination.

[…] Prima plans to charge customers a one-time fee of about $20,000 for a digital-delivery system and an additional $500 per film.



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