Waffles, Carrots, and Memes

By Deane Barker on November 28, 2010

Waffles? Don’t You Mean Carrots?: Analysis of an attempt at a meta-meme – a fake meme, that inadvertently ended up becoming an actual meme celebrating its fakeness.

The sudden trend in waffle/carrot discussion was a ploy to confuse Reddit users who had been attending that afternoon’s Rally To Restore Sanity in Washington into thinking a new meme had been created while they were distracted.