More and more, I’m seeing what I call “super-intrusive” video ads. These are video ads which overlay the page you want to read, dim the background, and which you can’t get rid of.
Whenever one of these pop-up, I instinctively go looking for the “X” or the “Skip this ad” link. More and more often, however, I’m not finding it. I would say 10% of the time now, if I want to see the underlying page, I have to sit and watch the video. (Though, the sound is muted on my machine all the time, so it’s like watching a silent film.)
I’m curious if anyone is seeing these things more often as well?
I think we’re creeping toward getting the Web to look more and more like television, where there are “commercial breaks” and you pretty much have to sit through those, unless you have it recorded in a DVR or something.
How do I feel about it? I guess I don’t know. On the one hand, they’re annoying and pointless. Without sound, what is really the value? And no ad can force me to turn my sound up.
But, at the same time, I really enjoy the New York Times (just an example – I don’t know if they’re using them), and I don’t pay for it. I’ve been reading articles on the Times for a decade, both on the Web and on my phone. But I have never brought a copy of the Times on paper, and I have never paid for a subscription.
I also acknowledge that content isn’t free, and if I don’t like the ads on the Times Web site, I can simply decide not to go there.
Three years ago, I said this:
Like it or not, advertising is the currency of media. Unless you want to pay for everything you watch, read, or hear, advertising is going to have to be somewhere.
Risking a really bad analogy, it’s like a terrorist movement, — if you successfully block its traditional methods, it will just come out in more subversive ways. It’s up to us which method we let stick — but one of them will have to stick, trust me.
It’s still valid, today. With the newspaper business the way it is, they have a right to try and make money, and I always try to remember that before I get frustrated.