Google Analytics Opt-Out

By Deane Barker on May 26, 2010

Opting Out of Google Analytics Web Tracking: Google is letting people opt-out of having their info collected by any site using GA.

The opt-out option comes in the form of a beta plugin for IE 7 or 8, Google Chrome and Mozilla Firefox. After installation, the tool essentially tells Google Analytics Javascript (ga.js) not to collect user data such as IP information.