Web Operations Management is like a Marriage…

By Deane Barker on January 15, 2010

Web Operations Management – Life After Launch : Wonderfully descriptive post from Duo Consulting about why we need Web Operations Management (or , as Jeff Macintyre from Predicate calls it, “the Day 2 Problem”).

But if [the original CMS implementation is] just the wedding, what about the actual marriage? Just as the reality shows conveniently ignore the post-wedding challenges of staying married, Web content management projects often ignore the post-implementation operations aspect. And, as a reality show viewer may wonder about the longevity of a wedding-show marriage, skeptics may wonder about the viability of a shotgun marriage between a CMS and its human partners.

What happens after the wedding? Too few people think that one through.