Twitter as Social Capital: A Case Study

By Deane Barker on September 5, 2009

Containing a capital letter or two : This is long, but hysterical.  Heather Armstrong – she of Dooce fame – had a $1,300 washing machine break three days after delivery.  Her experience getting it fixed was a nightmare.  And she has one million followers on Twitter.

Do you see where this is going?

Some say that I was calling for an all out boycott, and that I was disregarding the responsibility of my power. I give my readers a little more credit than that, and I think most of my readers are gracious enough to give me the benefit of the doubt, willing to believe that I was angry and ranting, and that I would eventually give them the whole story. Which I continued to do on Twitter as it unfolded (and continues to unfold as I write this).

Great example of comeuppance.