The Case for Abandoning Your Old Content

By Deane Barker on September 5, 2009

Web content migration: disastrous strategy : Gerry McGovern has a great plan for solving the intranet content problem – don’t migrate your old content. Abandon it and start again.

Taking your old intranet content and migrating it into a new software system is doomed to failure. If your website isn’t working then ask this question: why isn’t the website working? Is it because of the technology? Is it because of the graphics and the layout? Or is it because of the content? Nine-times-out-of-ten it will be the content.