The Monetization of a Viral Wedding Video

By Deane Barker on July 30, 2009

I now pronounce you monetized: a YouTube video case study: You know that awesome wedding video that’s sweeping the Intertubes?  When it first came out, I thought for sure there was going to be some copyright issue over the song.

But, it turns out the guy who owns the copyright was crazy smart.  He claimed monetization rights of the video, got a cut of the ads of YouTube, and overlaid download links to the song on the YouTube video.  The results are impressive.

The rights holders for “Forever” used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by “JK Wedding Entrance Dance” — in the last week, searches for “Chris Brown Forever” on YouTube have skyrocketed, making it one of the most popular queries on the site

[…] in the last week, over a year after its release, Chris Brown’s “Forever” has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon’s best selling MP3 list.

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