Microsoft: Apple wanted ‘Laptop Hunters’ ads pulled: Sweet revenge for those stupid “I’m a Mac” ads.
It should come as no surprise that Apple isn’t a big fan of Microsoft’s “Laptop Hunters” ads, but some may be surprised to learn the Mac maker’s lawyers reportedly called a senior Microsoft executive and demanded the ads be removed.
Apparently, the Laptop hunter ads are working really well and Mac dropped their prices a smidge, which made them feel the ads were inaccurate.
[Apple] may have good reason to be upset. Since Microsoft launched the ads, which are a response to Apple’s “I’m a Mac” ads, there is evidence that the campaign may be radically altering value perceptions of PCs. […] Microsoft’s so-called value perception has risen steadily since the campaign began in March, while Apple’s has fallen.
I felt personally insulted by the “I’m a Mac” ads. You basically had Justin Long insulting John Hodgeman. What pissed me off is that I identified far more with Hodgeman than Long. The message I got was “if you’re some young, mop-haired, slacker idiot, then a Mac is what you want. If you’re an average, 30-something knowledge worker, get a PC.” You can guess were I fell along that continuum.