Content Modelling: It’s kind of eerie how similar this series of posts is to my presentation. Especially the third one, where he talks about the reasons to model content. This guy and I are seriously on the same wave-length.
Below sea level is where the content lives. The more complex the site and/or the amount of content there is, the greater the need to model the content. Content modelling is the process of creating and maintaining a content model. A content model is a representation of your information. This could be a diagram on a whiteboard, a pile of cards describing your products and services, an excel spreadsheet, or a fancy content modelling tool. All or none of them may be appropriate for your particular situation.