Joost is all but gone

By Deane Barker on July 1, 2009

Web video site Joost cuts service, jobs, CEO goes: A victim of Hulu, I suspect.

Joost, an early pioneer in bringing popular TV shows and movies to the Web, is dropping its consumer service, cutting jobs and losing its high-profile chief executive as it struggles to find revenue to survive.

The company said Tuesday it is changing strategy to serve as a white label video platform for media companies such as cable and satellite providers, as well as broadcasters. This moves it away from being primarily a consumer website.