The Ultimate in Web Site Marketing

By Deane Barker on August 3, 2003

Animal rights activist changes name to GoVeg.com: Someone call Chris Pirillo.

“It might sound more than a little odd — but it’s true. A young animal rights activist from Indiana once known as Karin Robertson has legally changed her name to that of a Web site run by her employer, the People for the Ethical Treatment of Animals.”

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