Bought a book today on Amazon. After checkout, I was prompted with the above — for another $9.99, I could get electronic access to my book right away. Additionally, I could do the same for seven other books I had purchased in the past.
(And, yes, I have read “Code Complete” before, and discussed it here a couple times. But I needed seven more copies, because all Blend developers are going to study the book together throughout 2009. I’m totally excited about it.)