By Deane Barker on December 11, 2008

Ecofont | less is more: I can’t decide if this is awesome or absurd. The font has small circle of emptiness in it, which means it takes less ink to print.

Most appealing ideas are simple: how much of a letter can be removed while maintaining readability? After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink.

Strangely, it reminds me of the Acura NSX. Honda strove to make it as lightweight possible, to the point of drilling holes in the aluminum jack (which had to be included to comply with U.S. regulations) in order to remove weight.



  1. Cmadler makes the most sense. And another thing no one has pointed out is that Ecofont is a very wide design. That means fewer characters per line. And that means you need to use more paper if you did decide to print.

  2. And hey, let’s not forget about electricity. The white dots save electricity on LCD’s, but the white dots actually use more energy on CRT’s and (I think) plasmas.

    So it’s like the Hummer of fonts if you think about it.

    (ouch, I pulled my sarcasm muscle)

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