Britannica’s Ivory Tower Cracks

By Deane Barker on June 9, 2008

Britannica to cautiously try harnessing users for content: This move can also be interpreted as: “No one is buying our product anymore.”

Last week […] Britannica announced what might be viewed as the unthinkable: it’s implementing a tightly controlled system that just might allow users to generate some of its content.

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