The Family Man and His “Cold Bath of Reality”

By Deane Barker on April 25, 2008

Why I love working with family people: Jeff Mackey over at 37 Signals claims the 20-something with no life is a “crutch” for startups. If you need a bunch of them to survive, your idea sucks.

That’s why I like working with the family man or woman. They come in as a cold bath of reality. When people have other obligations outside of work that they actually care more about than your probably-not-so-world-changing idea, the crutches are not available as an easy way out, and you’ll have to walk by the power of your good ideas and execution or you’ll fall fast and early. That’s a good thing!



  1. ‘the 20-something with no life is a “crutch” for startups’

    That is probably the most ignorant statement I’ve seen in quite a while. If it wasn’t for us/them, there is no company in the United States that would survive their startup phase. Even with the best idea and the best planning, they are still required. So in the end I would consider this a completely valid statement, if you were to replace the word “crutch” with “requirement”.

    Some may consider that a sad fact, but it’s reality.

    I’d love to say more, but I’ve got to get back to work so that I can hit all my deadlines within the 60 hours I’ve allotted myself for this week.

Comments are closed. If you have something you really want to say, tweet @gadgetopia.