Apple and Best Buy

By Deane Barker on July 30, 2003

Apple to sell Macs at Best Buy: I wonder how this will affect the plans for the Apple Stores around the country? Will they only sell in Best Buy markets where they don’t have a retail presence?

“The Cupertino, Calif.-based computer maker plans next month to launch a pilot program with Best Buy in which the retailer will carry various Mac models at ‘a few’ locations. Best Buy has been selling Apple’s iPod since September of last year. Some Best Buy locations will also have Apple representatives inside the store, similar to a program that Apple has with CompUSA. Apple executives have praised the CompUSA program as helping to boost its retail sales results.”

I worked at Best Buy part-time many years ago when I was saving up to pay for my wedding. This was back when the iMac came out (1998, I think). Best Buy sold the first generation iMac — the teal one.

Then, when the new colors came out, they stopped. I heard through the grapevine that Best Buy wanted to buy more of one color than the others, and Apple refused to sell them that way — you had to buy an equal amount of each color. I have no idea how true that is, but, at any rate, those first iMacs sold pretty good.