Measuring ‘Completeness’ to Encourage Action: David Gammel points out something I’ve always thought was brilliant.
This strikes me as a very subtle yet effective way to get your users to provide more information about themselves in their profile. Who doesn’t want to get to 100%?
I spent a lot of time trying to cultivate that third recommendation in an attempt to get my LinkedIn profile complete. I knew it was manipulative, but I just couldn’t get past the fact that my bar wasn’t at 100%.