Encouraging people to contribute knowledge: I’m a little confused about this, I guess. Is Google trying to take on Wikipedia?
The challenge posed to us by Larry, Sergey and Eric was to find a way to help people share their knowledge. This is our main goal.
Earlier this week, we started inviting a selected group of people to try a new, free tool that we are calling “knol”, which stands for a unit of knowledge. Our goal is to encourage people who know a particular subject to write an authoritative article about it.
Another post discussing this has a very telling title: Google Runs Out of Content to Monetize; Wants You to Build More