I got a packet in the mail the other day from a company called “Highlet.” They’re not a real company — it’s a contest of sorts.
An ad agency called Publicis Modem is running a campaign for some unnamed company posing as Highlet. If you figure out the actual company, you get a prize. They won’t say what it is. (And Publicis Modem keeps referring to this as a “buzz campaign,” which bothers me — if you have to say it’s a “buzz campaign,” do you really have buzz?)
Anyway, Highlet is a company that’s behind the times and proud of it. They sent me this brochure (JPG scan), accompanied by a 5.25” floppy, which I have no way of reading (which is, I think, the point).
Their Web site is highlet.com. I took a look through domain records, but didn’t turn anything up but a known fake address in France.
If you solve it, I guess let me know and I’ll submit your guess to the agency. If you win, I’ll send you whatever the prize is.