Forbes has some great content on business, and they do a list article better than anyone. But, for some reason, they’ve chosen to cripple their slide shows with stupidity.
Consider this one about the most expensive homes in the world.
First of all, why a slide show? Why not just a page that lists all the pictures with a sentence or two of text beside them? I like the scroll wheel on my mouse — why can’t I just use that as a navigation tool? What is gained by going through this slide…by…slide?
Oh, right, ad impressions and useless page view stats. I forgot about those.
But why is this? The page view is more or less dead as a stat, and how are the banner ads helping here? People are concentrated on this slide show. They’re not going to roam around the page looking for something to click on.
A very important point: every single one of the slides in this show is transitory — you’re on it with five seconds, and you’re concentrated on getting of it and on to the next one. You’re not going to do anything else on these pages. You’re probably not even going to look at anything else. If I was an advertiser, I’d be pissed about appearing on any one of these pages. It’s an utterly wasted banner ad impression.
So, anyway, we have this asinine slide show with the little speed slider thing — pictured above. Problem is, it gives you no idea how fast either of the extremes are.
I sat there staring at a picture for 30 seconds before I realized it wasn’t going to change anytime soon. So, I cranked the slider out to as fast as it would go. Whoa — too fast. So fast that the page was reloading before the main image loaded. So I read some text next to a blank image, then the page reloaded. Whoops — back up.
Speaking of page load, it’s slow and annoying. The page cobbles together bit by bit, accompanied by a nice, long delay for the banner script to load. On my machine, it was taking two full seconds to load, which is about half as long as it takes to the read all the content on the page.
Once it does load, you’re inundated with banners, images, and navigation, except for the tiny little content area. So you get one image, and one sentence, and about four times that pixel area for advertising and navigation. Nice. Why not use abbreviated navigation on a page like this for the reasons I mentioned above in relation to the banner ad? There is only one thing you want to do when you’re on a slide — get to the next one. I don’t need all your friggin’ nav for this.
Forget it — I gave up.
In the end, I only complain because I care. The content was good. I was really interested in it. But this crappy slide show beat the enthusiasm right out of me.
It’s a lot like crab legs — they taste good, but it’s just too much damn work to eat them. Some people like crab legs enough to work at it. I’d rather just eat a McNugget.