Google, Jaiku, and the GPhone

By Deane Barker on October 15, 2007

Google’s GPhone strategy could keep user costs low: Google takes another step toward the GPhone.

Google’s widely anticipated — and top secret — GPhone mobile phone project could trump Apple’s glitzy iPhone — by going low cost and low tech, tech analysts say.

That scenario gained credence last week after the search giant announced its acquisition of an obscure Finnish start-up, Jaiku, holder of key Short Message Service patents. SMS is text messaging, the technology that enables the exchange of short messages between billions of ordinary cellphones.

What’s really interesting about this whole GPhone thing is how everyone is just assuming it’s happening, and Google is making no attempt to disabuse anyone of the notion. A Google cell phone is apparently just a foregone conclusion by now.

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