Hard-Sell CMS

By Deane Barker on August 28, 2007

A Powerful CMS Unleashed: This is weirdly fascinating. You know those hard-sell SEO guys that have the mile-long landing pages full of testimonials, varying font sizes, and centered text? Well, this guy has bought that same subtlety to the CMS space.

Dear Determined Business Owner, […] If you are not using a content management system (CMS), chances are you are wasting time and money in your marketing efforts doing things the hard way. How many times have you wished that you could create content that could displace your competitors in search results, leads or sales? If you are not generating leads or building a brand with your website, you are loosing [sic] out to your competition.

According to the cover on the fake product box, it’s some version of Drupal. He offers the first episode free if you register — anyone want to take one for the team and tell us how it goes?



  1. The version of Drupal suggested in 5.2. Sorry I missed that one. This ebook has been created with many Drupal modules that have been tried and tested.

    This is unlike any “book” on the market currently. When the version changes, all the book owners get an updated version. It also includes 90 days of email support to get the installation up and running.

    This book is aimed at breaking the stranglehold of webdesign firms who charge anywhere between $3000+ for an ecommerce site.

    I tried to make the sales page less colorful and with more content. Not trying to sound defensive here.

    Any reasonable suggestions for improvements are welcome.


  2. The problem with the site, as I see it isn’t the “get rich quick” design the site seems to employ, but rather the promises that are made.

    To suggest that you can get the #1 link in google just by installing a version of drupal is a bit disingenuous. It takes considerable amount of work to become #1 unless you are the only person selling something.

    There is a reason why web designers charge big money for a quality ecommerce site. Simply put, it isn’t easy to do it right. To create a quality design and solid, scalable code takes a lot of skill and talent. This site implies that all that skill can be learned by watching a few videos.

    I have been developing sites professionally for almost 5 years now and I can tell you that it is not possible to cram all the knowledge on what works and what doesn’t in a few videos.

    If you are a business owner who needs a quality web presence, your best bet is to hire a professional. Simple as that.

  3. David, I agree that “it’s not that simple”. However, I’ve found some CMS do better than others when it comes to SEO. For instance, while an amateur could design my site, I really do think the CMS I’m using (Drupal) has put me in the #1, #2, or #3 spots on many search engines. Case in point type the key words Gadgetopia CMS in Google and see which site comes after Gadgetopia.com. However, before CMSReport.com, I used WordPress on a site with similar content but the site never ranked well.

    I have a brother-in-law who has hired a professional to design and build his site, bit his site constantly ranks low with the search engines. My theory is that while many “professionals” will design a site to look good to the naked eye they poorly design the code to look good to the search engine. For example, rarely have I seen a Flash enabled site rank well with the search engines. In the case with my brother-in-law, the HTML/CSS validates very poorly with the standards set by the W3C. If a search engine can’t make sense of the code (specification) being followed for a particular site, it simply isn’t going to be able to make sense of the content in those pages.

    Unlike open source CMS, many propriety CMS tend to drift from the HTML/CSS/XHTML standards which will cause problems with the search engines. On the other hand, in open source projects the community as a whole tend to make everyone accountable to follow the standards specified by the W3C.

    Personally, I think the best mix for a business is to use a “professional” for the design work but insist on using an open source CMS for the back end. If you go with a propriety CMS…at least insist that the site be built so it provides a XML Sitemap page that follows the protocols needed to make it search friendly (see http://www.sitemaps.org ) as well as RSS feeds.

    That’s my 2 cents on the matter…


  4. I agree that ranking for terms like “real estate” or “finance” will take a bit more than on page optimization. It will require effective link building along with on page optimization.

    However most people do not get their on-page optimization right, or worse, most of the content management systems out there do not have hooks for title, heading or meta tags. The best part of Drupal CMS is that, if you create content using few basic principles – around heading, file name, meta tags, the on-page optimization, it does not have to be improved much more by any SEO firm. The reason I know this is because, many of my clients use Joomla, Mambo or other proprietary CMS and have to resort to straight HTML pages or major tweaks to get the on page optimization right!

    So yes – there would be lots of hard long hours and someone has to be billed all these hours.


  5. I’ve found some CMS do better than others when it comes to SEO.

    I agree that this is true if you leave your CMS at the defaults. But I tend to re-skin the presentation layer of any CMS I use anyway. And I don’t use a CMS that doesn’t allow control over HTML, including setting unique titles and meta.

    Given that, the relationship between CMS and SEO becomes much less coupled.

Comments are closed. If you have something you really want to say, tweet @gadgetopia.