You Will. We Did.

By Deane Barker on August 27, 2007

AT&T 1993 “You Will” Ads: Remember those ads from about 15 years ago, voiced by Tom Selleck: “Have you ever [insert insanely futuristic thing here]? You will.” They were a crazy-cool version of the future.

Someone put together a montage of all four of them. I watched them and realized that almost everything in those ads either (1) happened, or (2) were obviated by something even cooler that made the original think look simplistic by comparison.

Seriously — in the 14 years since these ads came out, we’ve achieved pretty much everything there. Good for us.



  1. I vividly remember these. Yet, I can’t help but thinking, THAT WAS ALREADY 15 YEARS AGO!!!??? It seems like these commercials were on more recently than THAT.

    * wonders how old he’s gotten *

  2. This reminds me of something similar I recently noticed. I’ve been (finally!) reading The Design of Everyday Things, by Donald A. Norman, which was first published back in 1988. In the book, the author frequently shares his thoughts about how devices and user-interfaces will be in the future.

    At this point, almost 20 years later, [almost?] ALL of his predictions have become a reality. I’d like to post some examples, but the only one I can think of right now, off the top of my head, is the modern PDA (and many of its capabilities). I know there are several others, though. It’s pretty cool that he was thinking about these things, back then, and that he was absolutely right!

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